A Customer Experience Gone Bad Because of Poor Vendor Integration

First lets clear the air... I am officially admitting that I am a credit union traitor. I use a big bank. I have been a "customer" of TD Bank for almost 10 years. TD Bank is their fourth brand identity since I became a customer of the Franklin Lamoille Bank of Vermont in 2000. Then it was "Banknorth", then "TD Banknorth", and now "TD Bank". Maybe the reason their rates are so poor is because they've spent millions of dollars on re-branding the institution two times in the past three years.

Based on my terrible experience with them today, its blatantly obvious that not only have they switched brand identities, but they have also changed some of their processing systems to become "America's most convenient bank". Its also obvious that I know more about the inconveniences that those systems can create than some of the call center operators do.

I went online today to go through the 2 minute process of ordering deposit slips for my personal checking account. That 2 minute process became a 45 minute one. I went to the online banking site, logged in, and then found the "re-order" checks link. I selected the account I wanted to order for, and was blasted with a popup window that said "ERROR" in bright red text... "NO HISTORY FOR THIS ACCOUNT". I looked up in the left corner... I saw a logo that said "Harland Clarke". I thought "oh great."

Consistency is More Important than Creativity

What Really Matters for Credit Union Websites: REVISITED - Part Four

OK, now we are getting down to the nitty gritty of website design for credit unions. Just a pre-cursor to this article... I'm never one to discourage creativity, but always enforce how it is used on a website. The original article speaks for itself and is just as relevant now as it was when written.

The Benefits of Good Brand Representation

What Really Matters for Credit Union Websites: REVISITED - Part Three

In the original white paper about "What Really Matters for Credit Unions Online", I touched on the importance of brand presence on credit union websites. The intention was to emphasize that a good user experience makes for a good impression of your brand. This applies to every little detail on your site.

What Really Matters for Credit Union Websites?

What Really Matters for Credit Union Websites: REVISITED

In the fall of 2007, we released a white paper about credit union website design called "Website 'Standards' – What Really Matters for Credit Unions Online?". It is still the most downloaded article on our website. We often refer our clients to the article to provide them with a deeper understanding of why we design credit union website interfaces the way we do, and what the meaning behind our seemingly traditional methods really is.